Strategic Consulting

Territorial marketing

Attract and establish new residents, companies and tourists with an attractive and unique identity.

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Your needs

Our team will support you in the development and implementation of a territorial marketing strategy that best meets your needs:

  • Acquire new players for your area (residents, companies, tourists, traders, etc.).
  • Understand the needs of residents, companies and tourists to develop tailored strategies.
  • Involve local players (politicians, tourism professionals, population, companies) in your project to understand their needs and develop a territorial ambassador network.
  • Develop a new identity and stand out in the context of intensified territorial competition. 
  • Develop a policy for territorial attractiveness. 
  • Justify and legitimise your residential, economic or tourism projects to the population.

Our solutions in 5 steps

  1. Understanding: Diagnosis

    Analyse your territorial identity.

    Define the strengths and weaknesses of your area.

    Understand your territorial positioning to develop strategies that stand out against the competition.

  2. Understanding: future perspective

    Given the opportunities and risks identified, jointly select the scenario or scenarios that are suitable for your area.

    Assess the impact of various possible attractiveness scenarios.

  3. Plan: strategy and vision

    Select the preferred development scenario (client's choice).

    Identify the most important residential, economic or tourism segments and meet their needs with your strategy.

  4. Action: action plan

    Create a list of attractiveness measures to be developed.

    Develop an identity, marketing and communication strategy as well as a user-oriented policy guide.

  5. Action: implementation

    Support the implementation of the territorial marketing strategy.

Contacts

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