User-oriented urban planning
Translate the future user needs into programmatic, people-centred recommendations.
Our team will help you to find the right solution to develop unique and attractive neighbourhoods, public spaces or buildings for the users:
- Analyse visitor numbers and usage patterns in surrounding neighbourhoods and facilities or, if necessary, analyse the property to be replanned.
- Assess and meet the business and service requirements of your residents and companies.
- Assist public decision-makers and planners in defining a programme customised for user needs.
- Analyse customers' consumption habits to bring dynamics to the retail business and service offers.
- Define programmatic principles for public spaces, buildings or ground floors in a neighbourhood.
- Prioritise, scale and localise the programmes for a neighbourhood based on an analysis of user needs (shop clientele, students, companies, residents, cultural or sports audiences, etc.).
Our solutions in 5 steps
Create a usage diagnosis through sociological field studies (observations, questionnaires, qualitative or statistical analyses).
Create a portrait of consumption and visiting habits of customers in your area.
Identify expectations and needs of the population as well as users/non-users of your product (neighbourhood, facility, building).
Define the strengths and weaknesses of your project.
Understanding: future perspective
Mobilise the usage diagnosis to guide future architectural design decisions or public measures.
Create a scenario of programmatic development for a site in economic, sociological and architectural terms according to identified user needs.
Simulate the effects of various business development scenarios as a response to quantified and qualified future demand for these spaces.
Given the opportunities and risks identified, jointly select the scenario or scenarios that are suitable for your project.
Plan: strategy and vision
Jointly define the target groups for this programming.
Select the preferred development scenario for the urban planning (client's choice).
Jointly define the required business/company thanks to an exact understanding of the customer needs.
Action: action plan
Define user-oriented recommendations (architectural and urban planning recommendations, events, social policy, communication, etc.).
Localised identification of the "uses" to be planned in the different buildings.
Provide a quantitative programme mix, (rent levels of the different programmes, spaces, location in the neighbourhood, types of business).
Develop a marketing and communication strategy as well as a user-oriented policy guide.
Estimate the value of the land/project/building
Estimate the construction and renovation costs
Develop the project
Market the areas