Strategic Consulting

User-oriented urban planning

Translate the future user needs into programmatic, people-centred recommendations.

adobestock_274453423-Collaborative design-Urban Programm

Your needs

Our team will help you to find the right solution to develop unique and attractive neighbourhoods, public spaces or buildings for the users:  

  • Analyse visitor numbers and usage patterns in surrounding neighbourhoods and facilities or, if necessary, analyse the property to be replanned.
  • Assess and meet the business and service requirements of your residents and companies.
  • Assist public decision-makers and planners in defining a programme customised for user needs.
  • Analyse customers' consumption habits to bring dynamics to the retail business and service offers.
  • Define programmatic principles for public spaces, buildings or ground floors in a neighbourhood.
  • Prioritise, scale and localise the programmes for a neighbourhood based on an analysis of user needs (shop clientele, students, companies, residents, cultural or sports audiences, etc.).


Our solutions  in 5 steps

  1. Understanding: diagnosis

    Create a usage diagnosis through sociological field studies (observations, questionnaires, qualitative or statistical analyses).

    Create a portrait of consumption and visiting habits of customers in your area.

    Identify expectations and needs of the population as well as users/non-users of your product (neighbourhood, facility, building).

    Define the strengths and weaknesses of your project.

  2. Understanding: future perspective

    Mobilise the usage diagnosis to guide future architectural design decisions or public measures.

    Create a scenario of programmatic development for a site in economic, sociological and architectural terms according to identified user needs.

    Simulate the effects of various business development scenarios as a response to quantified and qualified future demand for these spaces.

    Given the opportunities and risks identified, jointly select the scenario or scenarios that are suitable for your project.

  3. Plan: strategy and vision

    Jointly define  the target groups for this programming.

    Select the preferred development scenario for the urban planning (client's choice).

    Jointly define the required business/company thanks to an exact understanding of the customer needs.

  4. Action: action plan

    Define user-oriented recommendations (architectural and urban planning recommendations, events, social policy, communication, etc.).

    Localised identification of the "uses" to be planned in the different buildings.

    Provide a quantitative programme mix, (rent levels of the different programmes, spaces, location in the neighbourhood, types of business).

    Develop a marketing and communication strategy as well as a user-oriented policy guide.

  5. Action: implementation

    Estimate the value of the land/project/building

    Estimate the construction and renovation costs

    Develop the project

    Market the areas




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