Strategic Consulting
Market and (new) positioning studies
Design an attractive and differentiated project that meets the needs of the target groups thanks to a contextual quantitative and qualitative market analysis.
Your needs
Our market and positioning studies convey a comprehensive understanding of market trends and allow us to offer you a customised residential, commercial, administrative, craft, industrial or hotel programme. This enables you:
- To identify strengths and weaknesses of your property or project in order to achieve a viable and profitable project.
- To anticipate the expectations of future tenants or owners in order to develop an attractive project.
- To ensure an optimised transaction to meet the needs and expectations of target groups.
- To create a financing plan for your project.
Our solutions in 5 steps
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Understanding: Diagnosis
Create a portrait of regional market dynamics.
Assess the residential and non-residential market for your new or repositioned property in relation to competitive supply as well as the potential demand.
Define the strengths and weaknesses of your new or repositioned property at the micro and macro level.
Analyse the market price level. -
Understanding: future perspective
Identify potential target groups.
Create the development scenario for the site with regard to financial, sociological and architectural terms according to the needs of identified target groups.
Identify the "USPs" (unique selling proposition) of the project.
Compare strengths and weaknesses of different scenarios using a multi-criteria table. -
Plan: strategy and vision
Select the preferred development scenario (client's view).
Define the target groups together to aim for in anticipation of the needs in the various segments (residents/companies/businesses etc). -
Action: action plan
Define a qualitative architectural programme to maximise the project acceptance by the target groups (typologies, materials, atmospheres, public spaces, interior architecture etc.).
Provide a quantitative programme mix, presenting rent levels of the different programmes and their areas.
Develop a target-group-oriented identity as well as a marketing and communication strategy. -
Action: implementation
- Calculate the value of the land/project/building
- Estimate construction/renovation costs
- Develop the project
- Market the areas
- Sell
- etc.
Contacts
Related Services
Translate the future user needs into programmatic, people-centred recommendations.
Plan a varied housing offer that meets the needs and housing requirements of all your current and future residents.
Maintain the economic dynamics of your area as well as the vitality and attractiveness of your centres.
Analyse the needs of your residents and public service users to develop a suitable and efficient strategy and planning for your infrastructures.
Examine the use of public spaces to translate them into programmatic, people- oriented recommendations.
Attract and establish new residents, companies and tourists with an attractive and unique identity.